The original New Identities Salon opened in 1994, on Fowler Avenue in Tampa, Florida, in a very quaint, 600 square foot, 3-room location with 4 employees.
Upon the retirement or Kelly’s the business partner, the Rockquemore’s planned a strategic move to trendier New Tampa area.

Who we are today...

New Identities Hair Studios now consists of (2) premier, state-of-the-art facilities: New Identities Hair Studio - Tampa Palms (New Tampa area) & New Identities Hair Studio - South Shore (in the Apollo Beach / Riverview area). New Identities takes great pride in offering the surrounding Tampa Bay area community with a superior level of service in an unparalleled vibrant atmosphere that appeals to the senses & overflows with creative energy! At New Identities, we believe that “Your Image Is Our Business”, so we constantly are working on improving the quality of everything we do. We are customer-driven, and our goal is to out perform our competition by meeting our guest’s needs. New Identities Hair Studios believes in embracing our vibrant & creative professional environment, while respecting our guests & co-workers, in both teamwork and commitment.

Enjoy one of South Florida’s most reputable hair salons, providing exceptional service in an exciting, hip, & dynamic atmosphere. Our purpose: to excel in every phase of the beauty industry committed and to going far and beyond our guests expectations; whatever they may be. Let our incomparable artistic team take you to the next level... your absolute best!