South Shore/Apollo Beach Location: 10639 Big Bend Road Riverview Florida 33569
Driving Directions, Click Here.

Appointment Cancellation Policy:
To avoid a rescheduling fee on any salon service, New Identities requires cancellations or time changes at least 12 hours prior to the scheduled appointment. Otherwise a fee of $30 will be added to your next visit. Gift Certificate holders will have the entire service deducted from their gift certificates.