”I'm 100%committeded to our employees personal, spiritual, and professional growth! As a male business owner in an industry highly dominated by women, my company is focused on raising the bar in our industry by offering ground-breaking employebenefitsts, removing the income glass ceiling, and empowering individuals through accountability." "His financial background pairs up well with wife and co-owner Kelly's 20 years as a stylist”
(www.tampabayskirt.com)

The 32 members of this season’s squad visited New Identities Hair Studios on Amberly Drive for hair and makeup makeovers in preparation for the 2008 Tampa Bay Buccaneers football season, as well as to get ready for their swimsuit calendar photography sessions and team and individual photos. As Cheerleader Jeni Summers, a six year veteran of the squad, got golden-blonde highlights added to her hair, team cheerleading and mascot coordinator Sandy Charboneau gave suggestions to New Identities hairstylist Cindy Walters. “New Identities Hair Studio knows what I’m looking for, as far as the image of the Tampa Bay Buccaneers Cheerleaders.”…
To read entire article, go to TBO.com (http://northeast2.tbo.com/content/2008/apr/28/bucs-cheerleaders-get-makeovers)

Thinking outside the box is what keeps New Identities Hair Studios trendy and popular among Tampa residents. “We don’t limit ourselves to the four walls of the salon,” says co-owner Marc Rockquemore. In addition to providing top-notch service to our clients, New Identities Hair Studio is the exclusive hair salon of The Tampa Bay Buccaneers Cheerleaders, has been featured on such national television shows as FOX’s Ambush Makeover and TLC’s A Wedding Story, and is actively involved in several charitable organizations, including Locks-of-Love. New Identities Hair studio, which has two locations in Tampa, features an upscale, eclectic, studio-inspired décor with open ceilings and mirrors suspended from chains, and offers only hair services. Says Rockquemore, “I think it’s very important to define who you are as a company, and focus on your strengths, which for us is hair.”…

Defining who you are is the former broker’s mantra. The Rockquemore’s work hard at maintaining New Identities’ high-profile status in the community. It’s their stylists in the hallways beneath Raymond James Stadium, grooming the hair of the Tampa Bay Buccaneers Cheerleaders during home games and they sometimes travel with the squad for photo shoots. Such activities naturally draw attention. In 2005, New Identities was named Small Business of the Year in Tampa, accompanied by considerable publicity. And such expose translates into business traffic….

New Identities Hair Studio of South Shore recently held it’s first annual Valentines Day event to benefit the Alpha House of Tampa Bay. “Our company does a lot of charitable events. The Buccaneers are affiliated with alpha House of Tampa, and we wanted to help raise the self-esteem of these young women. We truly believe in giving back to the community”, said salon owners Marc & Kelly Rockquemore.

…More important than recognition, is the company’s involvement in the community, Rockquemore said. Every Valentines Day, the salon hosts an annual benefit for woman from area shelters for battered women. This year, for the first time, the South Shore salon greeted residents of Alpha House of Tampa, a program for pregnant women in crisis, and the New Tampa salon welcomed residents of The Spring of Tampa Bay; a shelter for battered woman. “There were lots of tears”, Rockquemore said. “Many of these women had never even been in a salon before. We wanted to raise their self-esteem and create greater community awareness about their situations”…

New Identities Hair Studio of Tampa Palms hosted its Fourth Annual Valentines Day private event for the residents of The Spring of Tampa Bay – the largest domestic violence shelter in the state of Florida. The sole purpose of the event was to raise the self-esteem of the battered residents of The Spring, while creating necessary community awareness of the tragedy of domestic violence. At least 20 residents from The Spring received complimentary makeovers at the event. Lunch was provided by Stonewood Grill & Tavern. The same day, New Identities Hair Studio South Shore hosted its first annual private event benefiting Alpha House of Tampa; a Tampa-based woman’s crisis center.

Marc and Kelly Rockquemore, the owners of New Identities Hair Studios, say they started their Valentines Day Makeover Event for the residents of The Spring of Tampa Bay (shelter for abused and battered women) 4 years ago for two reasons: to help those women get a new start on life, and to help create public awareness of the tragedy that is domestic violence. The Rockquemore’s provide all of the beauty supplies for the makeovers and hold the even on a day when their salons are normally closed. Even their hair and makeup artists volunteer to donate their time. The hair stylists also donate money and other personal items for the women, some of whom arrive at the shelters with nothing more than the clothes on their backs, and often with children in tow. And this year, the Rockquemore’s expanded the event to their new Apollo Beach location, where they also gave makeovers to residents of another woman’s shelter, the Alpha House of Tampa….

If you have’nt heard about New Identities Hair Studio through it’s stellar reputation and much generated buzz in New Tampa, you’ve probably seen them several other places such as FOX’s “Ambush Makeover”, TLS’s “A Wedding Story”, the NFL Network documentary “Making The Squad…The Tampa Bay Buccaneers Cheerleaders”, or in Salon Today Magazine. Also, American Salon Magazine has chosen to do a feature story on New Identities Hair Studio in the coming May 2008 issue.

Since the beginning, Kelly & Marc Rockquemore’s vision has become fully realized with New Identities Hair Studio becoming one of the edgier, trendier, more eclectic salons in the Tampa Bay area. In October 2000, the Rockquemore’s had a mere 3 employees – they now have 40! Their clientele has nearly quadrupled over the years, and now includes many high-profile clients, such as the entire Tampa Bay B Buccaneers Cheerleading Squad.

Are you I the mood for a New York Style salon right here in South Shore? The newly opened New Identities Hair Studio gives clients a blend of first-class customer service, in a trendy, vibrant atmosphere. New Identities signature service provides it’s clients with the best in hairstyling and color. With 10 designers who are also licensed to offer skin care services that include facials and body waxing, their goal is to exceed guests expectations and have them leave the salon with beautiful hair…

The fur was flying, literally, at New Identities Hair Studios opened its doors to host the January Business after hours, and did a fabulous job of showing off their new staff and facility! In addition to the wonderful appetizers and beverages, the room was teeming with chocolate…. Enough to satisfy a chocoholic! A number of hair stylists were busy working with actual customers, so it gave everyone a true picture of the great work they do…

If your New Years resolution is to create a new you, New Identities Hair Studio can help. Owners Kelly & Marc Rockquemore say the salon, which just opened on Nov 14th, 2007, offers a state-of-the-art facility, and a superior level of service”….

" Before they head out onto the fields to entertain the crowds from the sidelines at the team’s home football games, the newest batch of Tampa Bay Buccaneers Cheerleaders made their annual excursion to New Identities Hair Studio in Tampa Palms April 22nd to receive fresh new looks for the upcoming season. This years team Makeover Day marked the 4th anniversary of the salon’s partnership with the cheerleading squad, a partnership which New Identities co-owner Marc Rockquemore says benefits both the cheerleaders and the busy salon in The Shoppes of Amberly Plaza. "

"The looks they were given were designed to transform them from girl-next-door pretty into sassier, sexier, and more stunning. The cheerleaders will be expected to sport their new looks at all football games, in their swimsuit calendar, and during community appearances.” Owner Marc Rockquemore said, “it’s up to his stylists to recreate the looks before each game and during the swimsuit calendar photo shoot (this year it’s in Hawaii, and stylists are clamoring for the assignment) "

"Even veteran cheerleaders like 25-year old DeShay Eurice got a new look. She spent two seasons with straight blonde hair. This year, look for lots of layers and dashes of caramel and red color on this legal assistant who is often mistaken for model Gisele Bundchen.”

"A hair salon in New Tampa was offering complimentary makeovers for everyone at the domestic violence shelter…The stylist started cutting. She gave her sideswept bangs and long layers. She sprayed volumizer in her hair, and used a round brush and hair dryer to make her hair stand up high, giving her a poof at the crown of her head…. "

Kim Fernandez, a Hairstylist with New Identities, said “I think she (Ann Cameron) is an inspiration to people who have problems losing weight.” Since having surgery 1-year ago, Cameron dropped 126 pounds, and went from a size 30 to 10. Fernandez gave Cameron blonde highlights as part of the makeover, as well as taupe lip-stick and gloss, brown eye-shadow, and golden glow bronze base for her face “to give her that sun-kissed look.”

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"New Identities Salon To Be Featured in Buc's Cheerleading Film”, published in The New Tampa Neighborhood News – Life in New Tampa Section, Vol. 14, Issue 10, May 17, 2006.

For the third year in a row, New Identities Salon, located in the Shoppes of Amberly
Plaza in Tampa Palms, hosted “Makeover Day” for the Tampa Bay Buccaneers
Cheerleaders. What made this day even more special for the salon this year was the
presence of a camera crew from NFL Films, which is putting together a documentary
about the cheerleaders that will be broadcast this Summer on the NFL Network. His is
only the second time that an NFL Films crew has featured a NFL cheerleading squad for
the NFL Network. Last year, the Miami Dolphins were the featured team. The
documentary, featuring the Buc’s Cheerleaders, including their Make-over Day at New
Identities and the calendar shoot in the Florida Keys, will air in three 1-hour installments on the NFL Network beginning on Monday, June 5th. "

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"Reality Film to Show Buc's Cheerleaders’ Daily Drama – Tampa Palms Salon Shapes Squad’s Image”, published in The Tampa Tribune, “In The Loop” section,  pp 12, May 17, 2006.

Cindy Walters, a Hair Designer at New Identities Salon of Tampa Palms, colors Aubrey Gainey’s hair, as a television crew with NFL Films records the rookie Buc’s Cheerleader for a new reality television show called “The Making of the Tampa Bay Buccaneers Cheerleaders.”  While they filmed the Buc’s Cheerleaders in the new Tampa area in late April and early May, they will be in the Florida Keys the week of May 17th, along with the NFL Films crew and members of the New Identities Salon staff, shooting the 2006-07 Buc’s Cheerleader’s annual Swimsuit Calendar."

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"Mom of 11 Children Breaks Sweat at Crack of Dawn – Receives Makeover for Mother’s Day”, published in the Tampa Tribune “In The Loop”, pp 40, May 10, 2006.

Ashley Boylen, a Hair Designer at New Identities Hair Studio, consulted with Carol Paine before giving her caramel brandy colors in her brunette hair and a new updated haircut. Boylen said Carol had different shades in her hair from at-home color use and perms.  “It was very metallic”, she said. “What we did was a warm base color to brighten her up and get rid of grey hair. We did highlights and lowlights to give her dimension in her hair.”

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"New Identities Gives Special Valentines Gift to Residents of The Spring", published in the New Tampa Neighborhood News, March 1, 2006

New Identities Hair Studio of Tampa Palms tried to improve the lives of victims of domestic violence for atleast a few hours. The Salon, which is normally closed on Monday's, was busy on Monday, Feb. 13th, 2006, as 20 of the salon's employees donated their time and respective creative energies to provide a day of beauty to 18 residents of The Spring of Tampa Bay; a Tampa-based domestic violence shelter, and the largest on of it's kind in the State of Florida. Regarding the salon's 2nd annual event of this kind, New Identities owner and CEO Marc Rockquemore stated, "it's a very special opportunity where we can use our individual talents to help those who are going through this misfortune, create necessary community awareness, and hopefully raise the self-esteem of the residents."

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"Spring Residents Get a Special Treat", The Tampa Tribune, TBO.com, Northeast Section,
February 23, 2006

Eighteen residents of "The Spring" a Tampa-based domestic violence shelter, recently got treated to complimentary Valentines Day Makeovers during New Identities Hair Studio's 2nd Annual event for
The Spring of Tampa Bay. Twenty-one of the Salon's employees worked on Monday, Feb. 13th, when the
Salon is normally closed, to donate their time and talent to this wonderful cause. Owner Marc A.
Rockquemore stated, "it's our goal to raise the self-esteem of the residents, as well as to create necessary community awareness about domestic violence".

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Tampa Bay Business Journal, October 28, 2005.

"Congratulations! New Identities Salon has been chosen, b y our distinguished panel of judges, as a
FINALIST in the category of Service Business of the Year for the 2005 Business of the Year Awards.
This prestigious Awards Ceremony is presented by the Tampa bay Business Journal and event sponsors
RBC Bank, Bay News 9, the Tampa Workforce Alliance, and the audio-visual partner Audio Visual Support
Services, Inc."

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"New Identities Salon Mends Hearts with Makeovers - Valentines for Domestic Violence Survivors", TBO.com keyword New Tampa - In The Loop - New Tampa / Wesley Chapel, Feb. 23, 2005

After being treated to makeovers that included haircuts, manicures, pedicures and make-up, the residents
of The Spring of Tampa Bay walked out with their heads held high. Marc Rockquemore said, "the whole
point of the event was to raise their level of self-esteem on a day that is traditionally a very bad day for a
survivor of domestic violence".

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"Residents of The Spring enjoy Day of Beauty at Local Salon",
New Tampa Neighborhood News, March 1, 2005

On a day that people typically open their hearts to the ones they love, New Identities Salon of Tampa Palms
opened its doors to some special Valentines day guests. Despite the fact that the salon is typically closed on
Monday's, all of the employees of New Identities donated their time and energy to give a day of beauty
and respect to residents of The Spring of Tampa Bay, a shelter for victims of domestic violence"...

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"Makeover's for girl next door", The Tampa Tribune - In The Loop, Wed., May 18, 2005

Christin Norris, 19, is a Buc's cheerleader rookie this year. Norris was one of 39 women who made the
Tampa Bay Buccaneer Cheerleading Squad. The women were recently given makeovers at New Identities
Salon in Tampa Palms. She said she looks forward to cheering the Buc's to victory and energy at the games"...

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Small Business of the Year Awards, Friday Sept. 16, 2005, Tampa Tribune

New Identities Salon, Tampa, Marc Rockquemore, CEO, and Kelly Rockquemore, President. Services at
New Identities Salon run the gamut from hair coloring and styling to nail services, facials and body treatments.
Since moving into Tampa Palms in 2000, the salon has enjoyed a 70% increase in sales. The New Identities
Associate Training Program offers new Cosmetology school grad's a mentoring and training program for
styl ist development. Trainees who have completed the 8-month course are prepared to work as a stylist.
The staff has participated on events for the Spring of Tampa bay, Muscular Dystrophy Assoc. of Tampa bay,
and serves as a Locks-of-Love Salon

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“Buc’s Cheerleaders Get Glamorous – Tampa Palms Salon Sets Look”,
published in the Tampa Tribune (In The Loop),
July 14, 2004.



“New Identities Salon has known the national spotlight before. They were featured when the show “A Wedding Story” came to town and again with the FOX TV program “Ambush Makeover. With hundreds of Beauty Salons in the city, Marc & Kelly Rockquemore are delighted to have been selected to provide salon care to the world champion Tampa Bay Buccaneer Cheerleaders.”

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“New Tampa Salon Giving Buc’s Cheerleaders New Identities”,
published in the New Tampa Neighborhood News, Vol. 12, Issue 14,
July 13, 2004.

“The announcement that the New Tampa Salon was recently chosen as the official Salon of the Tampa By Buccaneer Cheerleaders only adds to New Identities impressive resume. New Identities Salon was one of 12 Salon’s throughout the Tampa Bay area nominated by the Buccaneers cheerleaders to be the teams official Salon, based on reputation and the quality the team looks for in term of décor and professionalism.”

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“The Cheerleader Next Door”,
published in the St. Petersburg Times (Tampa Bay News Section),
June 28, 2004.

“Newly selected Tampa Bay Buccaneer Cheerleaders spent Sunday at New Identities Salon in Tampa for Makeovers. The goal was a mix of glamour and innocence in time for the upcoming 2004 team photo, individual portraits, and calendar shoot. The cheerleaders will then return to the salon every few weeks to get their looks refreshed.”

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"New Identities chosen as exclusive salon for the Tampa Bay Buccaneer Cheerleaders.
published in New Tampa Neighborhood News,
April 2004

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A Touch of Hollywood….Hairstylists offer movie set experience, give clients a New Identity”,
published in the Tampa Tribune,
March 3, 2004.

The two new stylists at New Identities Salon in Tampa Palms try to make customers feel as though
they are stars. They spent more than 10 years working on movie sets doing the hair and make-up for
celebrities such as Ricky Martin, Antonio Banderas, Melanie Griffith, and many more…”

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“New Identities Brings Cutting Edge to New Tampa”,
published in the Tampa Palms Owners Association Monthly Newsletter,
November 2003

“Open since October 1st 2001, the eclectic atmosphere and trendy décor make for a pleasant
hair altering experience. Nearly 20,000 clients served since they opened their doors almost 3 years ago.
Specializing in hair, skin, and nails, their service is second to none.”

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“TV Show ‘Ambushes’ New Identities”,
published in the New Tampa Neighborhood News,
October 2003

The New Identities Salon (15307 Amberly Drive in the Shoppes of Amberly Plaza) is usually
a pretty busy place, but one day in September, the upscale hair, skin, & nail Salon was even busier
than usual, becoming an impromptu television studio for a day as the cast and crew of the reality
FOX television show “Ambush Makeover” filmed a segment of the program there…”

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Entertainment: “Ambush Makeover – Reality Show filmed in Tampa Palms”,
published in the Tampa Tribune,
September 24, 2003



“What we want to do is highlight their strong features and help them achieve their best…”;
Andrea Levine – Television Producer.

“Producers and camera crew virtually took over the New Tampa hair salon recently for the filming
of an episode for the second season of the show, which finds plain or fashion-challenged
individuals on the street for a head-to-toe makeover…”

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“Life in New Tampa ~ New Identities ‘Cutathon’ Again Benefits MDA”,
published in the New Tampa Neighborhood News,
September 2003

“Marc and Kelly Rockquemore say that no matter how much money their annual Labor Day
Cut-a-Thon For-a-Cure raises for the Muscular Dystrophy Association (MDA), the all-day event at the
couples New Identities Salon is here to stay!”

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New Tampa Style and New Identities Salon share “A Big Fat Greek Wedding”,
published in New Tampa Style Magazine,
March 2003

“Client Viviana Hampers, whose family owns the Land & Sea Market in Oak Ramble Plaza,
requested stylists from New Identities to go on location and bring the salon to them.
The event was being filmed for The Wedding Story, to be broadcast on The Learning Channel
this Summer”….

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“Salon’s Cut-a-Thon Benefits MDA”,
published in the New Tampa Neighborhood News,
October 2002

“Owner’s Marc & Kelly Rockquemore donated the proceeds from a “Cut-a-Thon” at their
New Identities Salon in Tampa Palms to the Muscular Dystrophy Association…”

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Salon’s in Style – “New Identities…A Cutting Edge Salon”,
published in New Tampa Style Magazine,
March 2002

“…When you enter New Identities, you get a sense of style, hear up-tempo music, and feel the positive,
artistic energy everywhere”!

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“Get a New Identity at New York Style Salon”,
published in the Tampa Tribune / The Loop,
February 2002

“With an eclectic interior and a flair for personal service, New Identities has what it takes to create
the ultimate salon experience!”

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“New Identities Salon Brings New York & Miami to New Tampa”,
published in the New Tampa Neighborhood News,
November Issue 2001

“Marc & Kelly offer their clients the ultimate salon experience by combining the creative energy of a
New York studio, and the warmth of a Florida salon.”

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Neighborhood Picks – “New Identities Offers the Art of a Great Hairstyle”,
published in the New Tampa Neighborhood News (Neighborhood Picks),
February Issue 2001

“…Get a taste of New York City right here in Tampa Palms. New Identities Salon, a full-service salon
located in the Shoppes of Amberly Plaza on Amberly Drive, has an upscale trendy feel of salons usually
found in NYC, Miami, or other high fashion areas…”

“…and with the recent addition of local artwork, as well as events that have boosted the salon’s prestige,
New Identities is well on its way to becoming New Tampa’s quintessential “artsy” salon.”

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“Salon Offers ‘New Identities’”,
published in the New Tampa Neighborhood News,
October 2000.

New Identities is New Tampa's newest hair salon, having opened in The Shoppes of Amberly Plaza
in Tampa Palms on October 3. "Customer service is their primary focus... it's all about clients chance
to come in and not only get great services, but also to come in and have a wonderful salon or spa
experience..."

Tampa Palms
15307 Amberly Drive
Tampa Florida 33647
813-979-0760

Salon Hours

Monday
9 am to 5 pm

Tuesday - Thursday
9 am to 8 pm

Friday
9 am to 7 pm

Saturday
9 am to 5 pm

Sunday
Salon Closed

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